We began with a simple holly repeat pattern, which fitted in beautifully with previous work. We then carefully crafted headlines around Christmas gifting, ensuring key words were highlighted in an elegant way. We also took simple line work from their iconic crest and mixed it with solid colour to create Christmas shapes that could contain their messaging. Every customer would immediately recognise the campaign, especially as our considered design would flex across any platform.

With all that wrapped up, Ragdale was ready to ring in the season – with the finished result classic, sophisticated and memorable. We’re proud to say the brand is using some of the work again for their latest Christmas campaign – a testament to its success.