Ragdale Hall Spa brand launch

Ragdale Hall had been working on their rebrand when Covid-19 threw a spanner in the works. Then the lockdowns lifted and the spa was able to push forward once again, but needed a partner to make it happen.

The rebrand had all the sentiment and anticipation of a big-reveal makeover or grand unveiling – but customers needed to know this was the same spa they knew and loved. We captured Ragdale’s confidence, heritage and prestige with a clean, contemporary look still rooted in their historic past, so customers could feel excited, yet at ease with the changes.

Brand assets had already been created as part of the branding work, but this was the first project to bring everything together. Our concept, messaging and layouts incorporated Ragdale’s new logo, patterns and crest to beautifully demonstrate the new brand in action – and customers have wasted no time in giving it their official seal of approval.