Barnsley Council breastfeeding campaign

Barnsley Council breastfeeding multi-channel campaign

We’ve worked on some seriously important and impactful campaigns. And one that we immediately resonated with was Barnsley Council’s breastfeeding conundrum – how to empower new mums to breastfeed their babies.

We pulled together some creative routes that explored the positive impact of breastfeeding on mum and baby, while changing the narrative on some of its misconceptions. We then developed the script, directed the shoot and edited the footage for the photo and video arm of the campaign.

With cross-channel in mind from the off, we needed strong graphics – so devised print ads, belly posters, social templates and pull-up banners to carry the messaging through. There were eyes everywhere on our work, which appeared on social media, web and throughout Barnsley. It was another win for One Studio but also a win for Barnsley residents, with mums feeling supported by the wider community, and babies benefiting from the uptick in breastfeeding.