Using NTU’s strong brand identity, we developed a ‘pick up and flick’ format with a layout as fresh-thinking as its content. The magazine had to be appealing to a wide audience, as it covered a range of activities (like book clubs, workshops and concerts) and would be distributed both on campus and city-wide. NTU also needed a sister piece – an eye-catching flyer – to round up some of the key events, so we dreamt up an unusual, A4 fold-out format that stood out as something different.